A-Z of using images effectively – Part 1: ABC
You know a picture is worth a thousand words, but can it actually help you engage with customers?
In this series, I’ll share ways you can ensure your images provide the best experience they can; ones that will help keep the conversation flowing.
Among the topics covered in this 9-part series are tools, tips and strategies that can be used to enhance the visual representation of your business.
People will make quick assumptions about your product and brand from the images you use in your advertising. Ensure the imagery used reflects your brand values. Using a professional photographer may be a large investment for a small business, but can contribute much more to your brand perception. Your adverts should be memorable for the right reasons.
Building brand awareness is essential for building brand equity. It includes use of various marketing tools such as advertising, word of mouth, social media, sponsorships, launching events, etc. To create brand awareness, it is important to create reliable brand image. Your brand message should be consistent – in both the language and images you use. Strong brand awareness leads to higher sales and higher market share.
All images are subject to copyright. Always check with your photographer or stock library what the copyright terms are for using their images.
Check back next week for Part 2: DEF